- Graphic design - Motion-design - Naming - Packaging development - Logo development - Brand book development
◯ Product research, market analysis, target audience, hypothesis formulation ◯ Brand concept (Big Idea, legend, slogan, logo) ◯ Brand name (product, service or company name development)
◯ Corporate identity concept (logo, colors, font selection, photo style, graphic elements) ◯ Brand book (Systematization of all brand elements, description of the brand platform, rules and principles of working with the brand, principles of working with basic elements of visual identification and with brand carriers) ◯ Guidebook (Systematization of all brand elements, principles of working with basic elements of visual identification and with brand carriers)
◯ Creative idea (development of creative idea and slogans) ◯ Key-videos (development of advertising layouts for the press, outdoor and digital advertising)
